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Virtual showrooms and digital twins. What does that mean for our products?

In B2C commerce, there is a clear interest in adopting technologies such as Augmented Reality (AR), Virtual Reality (VR), and Virtual Showrooms. But what about B2B commerce? Is the industry taking seriously the changes that are coming?

May 26, 2021

Having a Virtual Showroom or a Digital Product Configurator on the business website is definitely a big step in the right direction. However, settling for that would be a mistake.

What if the business could showcase its products in a private presentation, not as a pdf catalog, but as a virtual experience? What would be the impact of having such a tool at the B2B consultant's disposal?

That's easy to imagine.

It’s like trying to convince a customer of the benefits of a Mercedes-Maybach GLS 600 with a printed brochure instead of letting the customer take a test drive.

The industry must learn from experiences in B2C commerce. The benefits offered by Virtual and Digital Showrooms have so far been underestimated.

What would be the impact of having such a tool at the B2B consultant's disposal?

Convenience. Virtual and Digital Showrooms are incredibly convenient for both businesses and customers. On the one hand, businesses have the advantage of offering one or more products and showcasing their features and benefits in a controlled environment. On the other hand, customers have the possibility to interact with the products, move around them, and even configure them in real-time.
Immersive experience. Virtual environments provide a first-class photo-realistic experience that makes the customer forget they are in a simulation. This is possible thanks to state-of-the-art 3D rendering that aims to make the customer interact with the products in the most natural way possible.

Fully customizable. The same platform can be used to display an overview of the layout of a factory, the layout of a particular production line, the impact of how it would look, and what space would be needed for a factory expansion, or simply as a digital product configurator. The possibilities are endless.
The ultimate sales & marketing tool. Once configured, both the virtual showroom and the product configurator can become a powerful marketing and sales tool, both in showrooms, trade shows, and personalized presentations. Thanks to this technology, the customer can experience the product and configure it according to their needs in real-time—nothing like seeing and "touching" the product before
making a decision.

Saves time. Beyond highlighting each product’s features and unique selling points, the technology behind Virtual and Digital Showrooms can be integrated into the rest of the manufacturing and planning process. Thus, 3D models created in CAD during the design stage can be incorporated into the Digital Showroom and presented to the customer virtually in the planning stage. Moreover, thanks to the insights from the interaction with the product, the customer can customize the product, and these changes are automatically incorporated into the 3D model.

Cost-effective. Using the same digital platform to present the product to the customer and adjust the 3D model allows a one-flow production pipeline. In other words, a true digitalization of the entire process from start to finish, which logically leads to significant savings. Not to mention that the Digital Showroom is much more cost-efficient and much more eye-catching at trade shows and events than having to bring and install the actual equipment in the room. Virtual Showrooms allow you to display your entire product line using a fraction of the space and still keep the audience engaged.

Longer lifespan. Once the digital showroom and product configurator are ready, they can be reused as many times as needed and as many locations as required. Furthermore, thanks to Virtual Showrooms, you can reduce the waste of marketing resources every time a product is updated, as these updates can be automatically incorporated into the 3D model.

If anything has become clear in the last couple of years it’s that the ability of businesses to adapt to change is a critical factor in their success or failure. In that sense, more businesses realize that digitalization and cloud-based infrastructure are not a fad; they are a necessity.

At iVP our mission is to help your business get the most out of Virtual and Digital Showrooms with 3D solutions designed for the visualization, presentation, and planning of your products. From 3D real-time product presentations to digital real-time factory planning, iVP is the multi-purpose platform your business has been looking for.

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