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Virtual showrooms and digital twins. What does that mean for our products?

In B2C commerce, there is a clear interest in adopting technologies such as Augmented Reality (AR), Virtual Reality (VR), and Virtual Showrooms. But what about B2B commerce? Is the industry taking seriously the changes that are coming?

May 26, 2021

Having a Virtual Showroom or a Digital Product Configurator on the business website is definitely a big step in the right direction. However, settling for that would be a mistake.

What if the business could showcase its products in a private presentation, not as a pdf catalog, but as a virtual experience? What would be the impact of having such a tool at the B2B consultant's disposal?

That's easy to imagine.

It’s like trying to convince a customer of the benefits of a Mercedes-Maybach GLS 600 with a printed brochure instead of letting the customer take a test drive.

The industry must learn from experiences in B2C commerce. The benefits offered by Virtual and Digital Showrooms have so far been underestimated.

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